Private Power (Pty) Ltd has established itself as a reputable and ethical company in the rapidly growing energy solutions industry. Private Power (Pty) Ltd became a registered company in March 2008 during the peak of South Africa’s first power supply crisis. Over the last three years we have expanded and now also sell and support generators in Harare, Zimbabwe, and Lubumbashi, DRC.

Key to our success has been our investment in and focus on ancillary services and after sales service. We believe that selling generators is very different from selling household appliances and accessories. To get the maximum useful service from a generator it needs to be serviced by qualified technicians. When customers are spending over a thousand dollars on a single item, they need to know, not only that they can have their unit serviced, repaired or replaced during their warranty period, but that for years thereafter, they will be able to call on their seller to provide reliable, efficient and capable service technicians, with intimate knowledge of their product. In addition these customers expect their seller to carry an extensive range of spare parts so that, for a fraction of the cost of a new machine, they will be able to keep their old machine working. Customers who can afford backup power usually have high costs of machine downtime, thus making the efficiency and rapid response time of their backup service providers of utmost importance.

In addition, Private Power has made every effort to remain a true distributor, operating on small margins thereby giving our products a huge price advantage in the marketplace, which has helped to grow sales.